ClerkSEOClerkSEOAll case studiesAI SEO · Content Marketing·6 months
HR Tech SaaS
Built category presence in ChatGPT and Gemini, unlocking pipeline from new channels.
AI visibility in 60 days
Verified client outcome · ClerkSEO engagement
Results dashboard · Replace with client screenshot when available
The challenge
An HR tech SaaS had strong product-market fit but zero visibility when buyers asked ChatGPT and Gemini for HR automation tools.
Our approach
- Audited LLM citation patterns across 50 competitor queries
- Built entity-rich content hub with structured data and brand mentions
- Secured placements on SaaS review sites and industry publications
- Optimized existing pages for AI-readable summaries and FAQs
Outcomes
- Brand cited in ChatGPT responses within 60 days
- Gemini and Claude visibility for 12 core category queries
- Organic demo requests up 85% from non-branded traffic
- Featured in 3 major SaaS roundup articles
HO
“They got us cited in ChatGPT within 60 days. That's a channel our competitors still haven't figured out.”
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